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5 Clever Ways to Generate More Leads for Your Accounting Business
Are you looking for ways to generate more leads for your Accounting Business? If so, you’re in luck. In this blog post, we will discuss five digital marketing practices that will help you do just that. We will start with SEO, and talk about how you can optimize your website to rank higher in search engine results pages. Then, we’ll move on to Google Ads and show you how to create effective ad campaigns that will bring in new leads. Finally, we’ll discuss service specific landing pages and explain how they can help you attract more leads from your target market.
So, let’s get started!
1. Increase your Search Presence Organically through Search Engine Optimisation (SEO)
The first digital marketing practice we will discuss is Search Engine Optimisation for Accounting Services, a.k.a SEO. To rank higher in search engine results, you need to make sure your website is optimised for the right industry relevant keywords. A great place to start is conducting keyword research to understand what, and how, potential customers are searching when seeking accounting services.
Through Keyword research, you can also obtain estimated search traffic volume, understand search intent and see what competitors you’ll be up against in the battle for the #1 ranking!
Once you know this, you can start to incorporate these keywords into your website content, titles, meta descriptions and blog posts! As a result, your website will become more visible to searchers, leading to increased traffic and potential leads.
2. Using Google Ads to Boost Your Search Results Instantly
You don’t have to rely on SEO alone to generate leads from your website – introducing Google Ads. Google Ads allows you to place ads on Google search results pages for target searches and on websites that are part of the Googles Broader Display Network.
As it’s a pay-per-click (PPC) method, this means you’ll only pay when someone clicks on your Ad.
Extracting Data to Enhance your Lead Generation Efforts
Once you begin attracting clicks and conversions, you will be able to extract valuable data about your leads. This data can include significant data sets relating to their location (helpful in identifying regional trends) and the Search Terms (keywords) used when performing their search.
Additionally, the data can reveal what type of content is resonating with your audience and how they prefer to consume it. After receiving enough traffic, you are able to begin understanding/identifying trends by tracking bounce rates, time on page and conversion rates.
All of this information can help you to further optimise your Google Ads marketing strategy for Accounting Services to better reflect the needs, desires and preferences of your potential customers. Leading to more profitable Google Ad Campaigns and an increased number of leads for your Accounting firm!
The benefits of Google Ads for your Accounting Business:
- Ability to target specific keyword searches by potential customers who are seeking accounting services
- Funnel traffic to service specific landing pages, designed to convert potential customers into leads.
- Reaching wider audiences than traditional methods which may have focused solely on your local area
- Begin seeing results quickly!
3. Give more than you take - Become a Thought Leader in your Industry
This is a great way to build thought leadership and increase your brand’s reach, all while providing value to potential customers. Write blog posts, create infographics or record videos that answer common questions related to your accounting services.
By doing this, you’ll not only be building goodwill with potential customers, but also increasing the chances that they’ll remember your business when they, or someone in their network, need accounting services.
3 Realistic Tips on Becoming a Thought Leader in Accounting:
- Establish yourself as an expert in your field. Begin by writing articles/insightful blogs, giving presentations, and participating in discussions online, or offline as well.
- Become active on social media platforms and share your thoughts and insights with your followers, with no instant expectation of return. When getting started, you don’t need to post everyday, so be realistic and this might be starting off by posting once per week.
- Connect with other thought leaders in fields closely related to you customers industries and collaborate with them on content creation, events and other networking initiatives to expand your reach.
4. Create Service-Specific Landing Page Service-Specific Landing Page Designs
When potential customers land on your website, you want to make sure they can easily understand your service/offering and how you’ll be resolving their exact accounting needs.
By creating a unique landing page for each type of accounting service that you offer, you can more easily target potential customers and the chances of converting them into leads.
You may be asking… ‘How do I create an Create a Landing Page for my Accounting services that is optimised for Conversions?’
Don’t worry, we’ve got your back!
Here are our top 10 tips on creating a landing page optimised for conversions:
- Focus on your service offering & how it will resolve a specific problem, for a specific audience (Did we mention that you should be specific?)
- Remove the main navigation (You’ll have to trust us, it’s worth it!)
- Match the headline of the landing page to its corresponding CTA.
- Emphasise the offer’s value.
- Remember: Less is more.
- Create landing pages for each identifiable service offering, and related niches, to increase your number of leads – (Remember, be specific!)
- Only ask for the information you really need when collecting a Leads details – What’s the bare minimum amount of information you require to filter/convert a lead. (Short Forms usually lead to more submissions!)
- Reduce anxiety with proof of elements – Case Studies & Social validation are everything!
- Include rich media on your landing pages – The inclusion of a Short Form video outlining a customers problems and how you’ll resolve it works wonders for conversions.
- Pay attention to the copy – Remember, you’re writing about how your service will resolve the customers specific problems.
Read more on Creating Conversion Optimised Landing Pages
5. Use an Email Newsletter to Provide Provide Helpful Insights
We know, there’s already 1 million other Newsletters and you don’t want to be that annoying guy in someone’s inbox. But guess what… they still work!
Newsletter are one of the best ways to nurture new leads, keep your current clients informed/up-to-date, as well as provide opportunity to present how your new service offerings can help everyone resolve their endless list of financial problems!
- Keep it short and sweet – People are busy, and no one has time to read a novel in their inbox. Get to the point quickly to keep your readers engaged. Include short paragraphs, headlines and plenty of white space to make your newsletter easy to skim.
- Personalise where possible – Addressing your reader by name is always a nice touch, but you can also get creative with personalisation by segmenting your list and tailoring content to fit specific interests.
- Include attractive visuals – Humans are visual creatures, so make sure your newsletter is pleasing to the eye as well as informative.
- Use active language – Write in a way that inspires action from your reader, whether that’s clicking through to read more on your website or taking advantage of a special offer.
- Keep it consistent – This doesn’t mean you have to send out a Newsletter daily, but having a realistic schedule (e.g. First Wednesday of Every Month) audience’s minds.
Summary.
Generating more leads doesn’t need to be as difficult as it’s sometimes may seem. Once establishing a system that works, your only focus will be on scaling your backend operations. Try out a few of the ideas we’ve listed and see for yourself how effective they can be in driving quality leads to your business.
If you’re looking to increase leads for your accounting firm, and want to understand how you can begin implementing each of the strategies outlined above to reach more potential customers and grow your business – Feel free to book in a time and we’d love to discuss these with you!
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