Are you looking for ways to generate more leads for your Accounting Business? If so, you’re in luck. In this blog post, we will discuss five digital marketing practices that will help you do just that. We will start with SEO, and talk about how you can optimize your website to rank higher in search engine results pages. Then, we’ll move on to Google Ads and show you how to create effective ad campaigns that will bring in new leads. Finally, we’ll discuss service specific landing pages and explain how they can help you attract more leads from your target market.
So, let’s get started!
The first digital marketing practice we will discuss is Search Engine Optimisation for Accounting Services, a.k.a SEO. To rank higher in search engine results, you need to make sure your website is optimised for the right industry relevant keywords. A great place to start is conducting keyword research to understand what, and how, potential customers are searching when seeking accounting services.
Through Keyword research, you can also obtain estimated search traffic volume, understand search intent and see what competitors you’ll be up against in the battle for the #1 ranking!
Once you know this, you can start to incorporate these keywords into your website content, titles, meta descriptions and blog posts! As a result, your website will become more visible to searchers, leading to increased traffic and potential leads.
You don’t have to rely on SEO alone to generate leads from your website – introducing Google Ads. Google Ads allows you to place ads on Google search results pages for target searches and on websites that are part of the Googles Broader Display Network.
As it’s a pay-per-click (PPC) method, this means you’ll only pay when someone clicks on your Ad.
Once you begin attracting clicks and conversions, you will be able to extract valuable data about your leads. This data can include significant data sets relating to their location (helpful in identifying regional trends) and the Search Terms (keywords) used when performing their search.
Additionally, the data can reveal what type of content is resonating with your audience and how they prefer to consume it. After receiving enough traffic, you are able to begin understanding/identifying trends by tracking bounce rates, time on page and conversion rates.
All of this information can help you to further optimise your Google Ads marketing strategy for Accounting Services to better reflect the needs, desires and preferences of your potential customers. Leading to more profitable Google Ad Campaigns and an increased number of leads for your Accounting firm!
This is a great way to build thought leadership and increase your brand’s reach, all while providing value to potential customers. Write blog posts, create infographics or record videos that answer common questions related to your accounting services.
By doing this, you’ll not only be building goodwill with potential customers, but also increasing the chances that they’ll remember your business when they, or someone in their network, need accounting services.
When potential customers land on your website, you want to make sure they can easily understand your service/offering and how you’ll be resolving their exact accounting needs.
By creating a unique landing page for each type of accounting service that you offer, you can more easily target potential customers and the chances of converting them into leads.
You may be asking… ‘How do I create an Create a Landing Page for my Accounting services that is optimised for Conversions?’
Don’t worry, we’ve got your back!
Read more on Creating Conversion Optimised Landing Pages
We know, there’s already 1 million other Newsletters and you don’t want to be that annoying guy in someone’s inbox. But guess what… they still work!
Newsletter are one of the best ways to nurture new leads, keep your current clients informed/up-to-date, as well as provide opportunity to present how your new service offerings can help everyone resolve their endless list of financial problems!
Generating more leads doesn’t need to be as difficult as it’s sometimes may seem. Once establishing a system that works, your only focus will be on scaling your backend operations. Try out a few of the ideas we’ve listed and see for yourself how effective they can be in driving quality leads to your business.
If you’re looking to increase leads for your accounting firm, and want to understand how you can begin implementing each of the strategies outlined above to reach more potential customers and grow your business – Feel free to book in a time and we’d love to discuss these with you!
Growing a business is difficult. Requiring so many different pieces to be consistently moving together is no easy feat. If you’re looking to accelerate your businesses growth, and just want to skip the constant ‘trial & error’ by doing it all yourself. We help to grow businesses with our proven frameworks and funnels.
If you’re wanting to kick-start your businesses online growth, contact us for a FREE 30 Minute Strategy Call!
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