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5 Tips for Using Pay-Per-Click (PPC) Advertising Effectively

Every client is different—some want incredibly granular search ads targeted to their exact search terms, while others leave it up to our discretion.

PPC (Pay-Per-Click) advertising is an online marketing strategy where you pay when someone clicks on your ad. That means you only pay when someone clicks on your ad. It differs from pay-per-impression, you only have to pay when your ads are clicked on.


PPC is typically used for direct response advertising and lead generation to a lesser extent. Your goal is to generate an immediate response through your ads, e.g. a click on your ad that leads to an online store. This is different from the more classic approach to online advertising, where your goal is to generate leads from an ad that might not lead directly to a sale.


Here are five excellent tips for using pay-per-click advertising effectively:

Enable Conversion Tracking

When it comes to PPC ads, the goal is to generate a direct response. For instance, if someone searches for “blue shoes” and has a choice between your site and one of your competitors, the idea is for them to click on your ad and then immediately buy your product.

Conversion tracking is when you tag an ad click with the goal that this action will lead to an online sale. You will see how many users who clicked on your ad made a purchase.


To track the effectiveness of your pay-per-click ads, you need to install conversion tracking. Conversion tracking is a code you install on your site. When a client clicks on your PPC ad and visits your site, the conversion tracking code records their clicks through your ad.

Research Relevant Target Keywords

Next, you should develop a list of relevant keywords and phrases for your business. This will help your business be found in relevant searches and allow you to connect better with potential customers. 

This is one of the essential parts of the search optimisation process as it aims to help your ideal customers find your business.

How you find keywords is up to you and depends on the purpose of your site. You can find keywords using Google AdWords, Keyword Planner or any of the other online services aimed at keyword research.

If you have a local business, your keyword research should revolve around keywords of your local area. Online stores should also use keywords that are related to their products.

It is advisable to find a variety of keywords because too many people using the same keyword may mean that your website is competing with other entities in search results. If this happens, your website may be less likely to be found.

Stay Updated on Data Trends

The Google search engine always updates its algorithm to provide users with relevant and accurate results. This change can impact your website, so you should be updated on these changes to avoid any future problems.

Several apps online can help you monitor the Google algorithm and update you when there is a change in trends or your search engine ranking.

Benchmark Your Competition

It is necessary to know the strength of your competition. You can do this by searching for keywords in your business area and seeing how pages are being ranked. This will allow you to gauge whether you are in a position to compete with your current customer base.

Some applications can help you see your competition’s content strategy and progress. This way, you can learn from their mistakes and develop strategies that work.


SEO for your business can be difficult, especially if you are not familiar with it, but if you follow these four simple tips, you will be well on your way to being a master of SEO.

If you still find it confusing, you can also seek the help of an SEO agency. A good SEO agency will help you understand the SEO trends and help you build a well-optimised website.

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Are you looking for affordable SEO services in Sydney? Hello Different offers SEO packages to boost your organic rankings and improve your Online Presence.

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