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6 Sale-Increasing PPC Techniques for Your ECommerce Business

Running an eCommerce business can be pretty stressful, as there are many goals that you have to achieve. You have to get enough sales to keep your business running, and at the same time, you have to offer your customers the best customer service. Whatever the company’s size is, you can pretty much agree that customer service is rather taxing on resources.

To dedicate more attention to that, it’s ideal to look for some efficient marketing techniques that you can use to make more sales. And truly, one of the best strategies that you can use is running pay-per-click campaigns. Making the investment in PPC and reliable digital marketing service can help you optimise your eCommerce business for a better future.

Here’s an outline of techniques you and your team can pick up to increase sales.

1. Choosing an Ad Platform

Picking the right platform is a major step as it will be responsible for generating sales. It’s ideal to pick up one that can cause the most sales while being cost-effective in the process. For example, Google Adwords offers incredible ROI thanks to its overall scalability and flexibility for businesses.

2. Weighing Social Media Placement

With paid ads, it’s vital that you decide on the social media platforms on where to place them. The more popular a platform is, the more it can still give you a lot of exposure. However, if a business is just starting out, start with an affordable platform such as Facebook, as it can give you a good level of exposure without shelling out too much cash.

3. Undergoing Keyword Research

In order to generate better pay-per-click results, you need to make sure that you pick up the right keywords. Whatever campaign you run, make sure you choose the right one to avoid wasting the budget. Look at the keywords that have the highest search volume and have a low quality score to generate more sales.

4. Optimising Your Bidding Strategies

Not all bids are the same, and you need to learn how to make the right bids for your business. In order to get better results for the campaign, you need to optimise your bids to get a higher ROI. Ensure that you bid low enough to get the most exposure, but also make sure that you get the most conversions and sales possible.

5. Highlighting Your PPCs Locality

It’s a pretty big deal to highlight the local nature of your business, but the benefits that this provides are amazing. For instance, you can send your potential customers to the exact location of your business. Include your contact information, such as email and phone number, in your ad to make it even more effective.

6. Retargeting Ads for Higher CLV

Retargeting is the best strategy that you can use to get more sales simply because it allows you to get more conversions than you would normally do. Just because you haven’t tried it doesn’t mean that you can’t benefit from it now. After all, retargeting ads is a proven strategy to help you generate more sales and improve your overall profit.


To sum it up, running PPC campaigns can do wonders for any business. Whether you’re running a local business or an international business, PPC campaigns can help you boost your sales and make more profit. It also allows you to focus on other aspects of your business.

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