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7 Best Practices for E-Commerce SEO

When you own an online business, you have a lot depending on your e-commerce store. For one, if your e-commerce store doesn’t rank high in Google and other search engines, you have a smaller chance of getting more customers and ultimately, you won’t make as much money as you’d want to. 

For your e-commerce business to do as well as you’d want it to, it’s best that you follow these following e-commerce SEO best practices shared by your trusted e-commerce digital marketing agency in Sydney.

1. Use Relevant Keywords

When it comes to e-commerce SEO, you have to use relevant keywords in your content. If you want your e-commerce store to rank highly, your keywords must be relevant to your niche and to your products.

It’s best if you use keywords that are not too broad or too specific. You want to be in the center of the spectrum.

Be sure to use long-tail keywords so you can have a better chance of ranking higher in Google.

2. Always Have Your Shoppers in Mind When Designing Your Site

When it comes to e-commerce SEO, you don’t want to forget about your shoppers. They are the ones who are going to be visiting your site and making purchases.

That’s why you have to make sure that you have products that they may be interested in and make sure that they can easily buy them. Of course, they should also be able to find what they are looking for.

Additionally, your product description should be easy to read, especially if you have a lot of information to share. Make it easy for your shoppers to access information like size, material and color.

3. Use Alt Text in Your Images

Your image must have alt texts. It is a required attribute in every image and no matter how good your e-commerce site is, Google will not show it in search results if it doesn’t have alt texts.

Make sure your alt texts are well-written and SEO friendly.

4. Allow Customers to Leave Reviews

If you want your e-commerce site to do well, you need to make sure that you allow your customers to leave reviews. This is important because if a customer leaves a positive review, it will greatly increase your trust rating.

In addition to this, you can also ask your customers for their feedback and suggestions. They can help you improve your site and make it easier for your customers to find products they are looking for.

5. Scan Your Site to Avoid Duplicate Content

When you have a lot of duplicate content, it will make it harder for your e-commerce site to do well because Google will have to remove your duplicate content and this will affect your ranking.

Save your business the trouble, and make sure you always scan your site for duplicate content.

6. Write Content for Your Audience, Not Robots

You have to make sure that you are writing content that is relevant to your audience and not just for search engines and spiders. Write content for your audience, because it will help you rank higher in search engines. If people find your content valuable, they’ll be coming back to your site and they’re more likely to trust your company, too. This also increases shareability.

7. Make Sure Your Website Is Mobile-Friendly

If you want to stay competitive in e-commerce, you have to make your site mobile-friendly. Customers these days tend to browse the internet using their mobile phones and tablets. If you don’t have a mobile-friendly site, you’ll be losing a lot of potential customers.


Nowadays, the internet has become an important part of our lives and if you want to stay relevant, you have to make sure that your website has a good flow. If you’re not careful, poor website design can be the reason why you are losing potential customers.

E-commerce SEO is important because it can greatly help your e-commerce site to rank in Google and it will also increase your conversion rates. By following the tips mentioned above, you’ll be able to rank your e-commerce site higher in Google. 

Of course, because you are already busy with your business, it is best to get the help of an e-commerce digital marketing agency that can help you with strategies that will work for your specific needs.

Grow Faster.
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Hello Different is a full service SEO agency in Sydney that can help your e-commerce website get the attention and traffic it needs. Contact our team today to learn more about our services and our SEO packages!

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