PPC advertising basically helps pay websites for their content. It’s a great way to reach out to their target demographic. Clicking on an ad basically leads the person to the website owner’s online store. It’s easily one of the strongest advertising methods out there.
Pay-per-click, often known by its acronym PPC, is a type of advertising where website owners earn from their advertising efforts getting viewer clicks. Since payments only happen for each click, it means money doesn’t have to get spent on advertisements that may not get traction. Ads created through this method are most commonly situated on top of the first organic results on search engine listings.
Sales and leads are directly impacted in the best possible way by PPC. This applies to both purchases and transactions made in an online store as well as bringing in qualified prospects. If there’s an app involved, downloads will increase; if there’s a brick-and-mortar location, foot traffic will get a boost.
Overall, PPC advertising and marketing are absolutely great for each other.
Read on to learn more about the numerous advantages of pay-per-click:
Advertising through Pay-Per-Click marketing ranks over 50 percent more effective than other forms of marketing channels through SEO techniques.
Google has put more space on its search engine result pages (SERPs) for placing ads. PPC ads are easily made to look like organic search listings. SERPs of the past allowed for PPCs to be identified easily because of how it looked, with words were in bold and highlighted; very much an obviously sponsored ad.
Today, it’s difficult to discern PPC search ads from organic ones. People who click on ads are more likely to make a purchase and improve conversion rates instead of organic traffic.
Paid ads can be approved quickly, which means they can be rolled fast. In turn, you can optimise your ads to improve their performance. You can do this by tracking the performance of your ads and reviewing your audience’s reaction to them. This data allows you to enhance the performance of your ads week on week, rather than month on month.
Performance-based metrics such as impressions, conversion rates, cost per conversion, and geographic data help you see how well your campaign is doing overall and where you need to tweak or remove elements of the ad.
With PPC, you have more control over who is visiting your website and allows you to immediately attract an audience who has a higher interest in your product or service.
When you initially run a PPC campaign, you will most likely start off with a large pool of potential customers and begin with bidding on keywords that you feel are related to your product or service.
Overtime you will begin to see trends among certain keywords/search-terms, that while you may think are absolute GEMS to be targeting, you may begin to see that these aren’t leading to as many conversions as others.
Pay-per-click advertising is a type of advertising where viewer clicks earn the business owner profit. No clicks, no payment; it’s a cost-efficient way of going about it. Amongst the numerous advantages are more control with PPC marketing, conversion rates improving and the results being felt within a short timeframe.
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