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The Advantages of Having a Responsive Web Design

An adaptive web design can help ensure that your website can be accessed easily from any type of device, from smartphones to tablets and laptops.

The key is ensuring that your web visitors will see the same content, and experience, in the same quality no matter what device they’re on. 

If you’re still on the fence about revamping your website to give it a more adaptive design, as a web design company in Sydney we have listed a few of the key advantages of having an adaptive web design that you can’t ignore.

Optimised for SEO

An adaptive website will help you please Google’s requirements, inherently boosting your rankings and allowing you to reach a wider audience. 

A responsive web design provides accessibility to potential customers across all devices. While not only providing your customers with a more fluid cross-device experience, Google’s method of ranking websites will differ from device-to-device. The data collected by Google when crawling your website provides them with the ability to compare websites from a functional perspective, which directly impacts (for better or for worse) the visibility among relevant search results.

A well structured and adaptive design will also help you improve your existing SEO strategy by enhancing the site/page crawlability and overall user experience, making your site more usable and relevant to your audience, which will help your search engine ranking.

Higher Rate of Conversions

Following on from above, an adaptive web design is a great way to ensure that your site isn’t as challenging to navigate on a mobile phone as on a larger computer monitor. This is because this approach in design will responsively adjust your website’s design depending on a person’s screen size, ensuring that all your content will be visible and that your site remains easy to use.

Studies show that people are increasingly using their smartphones to retrieve information and shop online.

This is to the extent that more than half of consumer facing online purchases are made on mobile phones.

An adaptive layout is a great way to ensure you’re providing your customers with a mobile-friendly experience. Ensuring that your website is easy to navigate makes it easier for your customers to find and learn about your products and services.

It also means that they will have an easy time making a purchase, leading to increased customer loyalty and a higher level of conversion.


Although the total number of mobile devices versus desktop devices is steadily on the rise, many people still prefer using their desktop computers to get online.

If they encounter a website that isn’t optimized for their devices, they will have no choice but to turn away from your site.

However, by implementing an adaptive design, you can catch the attention of your desktop-exclusive audience and make your site more accessible to mobile users at the same time. If you need adaptive website design services in Sydney, make sure that you work with a reputable company.


Hello Different is a web design company in Sydney that can build you a responsive website that will deliver what your business needs. Contact our team today so we can discuss what we can do for you!

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